Get Custom Organic SEO Reports

February 13, 2012
Customize Your Google Analytics
By Navneet Kaushal
With a new "Customize" button in the action bar on all tabular standard reports, Google Analytics has allowed users to tweak standard reporting to a more customized approach. The Customize option will take Analytics users to a custom report builder that according to Google, can be used in certain cases as:

"New metrics, familiar reports - The best metrics are the ones that provide actionable insights into your business. Try adding different metric groups to your favorite reports to see if how it impacts your view of conversion rates.

Drill down into your data - Sometimes, the best route to a particular piece of data is a drilldown not found in any standard report. You could customize the Language report to drill into search terms for a language-by-language comparison of your organic search traffic.

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